Publications Using WiscAds Data

Journal Articles

Ansolabehere, Stephen M., Erik C. Snowberg, and James M. Snyder, Jr. 2006. “Television and the Incumbency Advantage in U.S. Elections.” Legislative Studies Quarterly 31(4): 469-490.

Burden, Barry C. 2005. “Ralph Nader’s Campaign Strategy in the 2000 U.S. Presidential Election.” American Politics Research 33(5): 672-699.

Cho, Jaeho. 2008. “Political Ads and Citizen Communication.” Communication Research 35(4): 423-451.

Fowler, Erika Franklin, and Travis N. Ridout. 2009. “Local Television and Newspaper Coverage of Political Advertising.” Political Communication 26(2): 119-136.

Franz, Michael M., Paul Freedman, Ken Goldstein, and Travis N. Ridout. 2008. “Understanding the Effect of Political Advertising on Voter Turnout: A Response to Krasno and Green.” Journal of Politics 70: 262-268

Freedman, Paul, Michael Franz, and Kenneth Goldstein. 2004. “Campaign Advertising and Democratic Citizenship.” American Journal of Political Science 48(4): 723-741.

Freedman, Paul, and Ken Goldstein. 1999."Measuring Media Exposure and the Effects of Negative Campaign Ads," American Journal of Political Science, 43(4): 1189-1208 [DOWNLOAD PDF]

Goldstein, Ken, and Paul Freedman. 2002. “Campaign Advertising and Voter Turnout: New Evidence for the Stimulation Effect,” with Paul Freedman. The Journal of Politics 64 (3). 721-740.

Goldstein, Ken, and Paul Freedman. 2002. “Lessons Learned: Campaign Advertising in the 2000 Elections.” Political Communication. 19(1).

Goldstein, Ken, and Paul Freedman. 2000. “New Evidence for New Arguments: Money and Advertising in the 1996 Senate Elections.” Journal of Politics 62(4):1087-1109.

Goux, Darshan J., and David A. Hopkins. 2008. “The Empirical Implications of Electoral College Reform.” American Politics Research 36(6): 857-879.

Granato, Jim, and M.C. Sunny Wong. 2004. “Political Campaign Advertising Dynamics.” Political Research Quarterly 57(3): 349-361.

Huber, Gregory A., and Kevin Arceneaux. 2007. “Identifying the Persuasive Effects of Presidential Advertising.” American Journal of Political Science 51(4): 957-977.

Jackson, Robert A., and Thomas M. Carsey. 2007. “U.S. Senate Campaigns, Negative Advertising, and Voter Mobilization in the 1998 Midterm Election.” Electoral Studies 26(1): 180-195.

Jackson, Robert A., Jeffery J. Mondak, and Robert Huckfeldt. 2009. “Examining the Possible Corrosive Impact of Negative Advertising on Citizens’ Attitudes toward Politics.” Political Research Quarterly 62(1): 55-69.

Kaplan, Noah, David K. Park, and Travis N. Ridout. 2006. “Dialogue in American Political Campaigns? An Examination of Issue Convergence in Candidate Television Advertising.” American Journal of Political Science 50(3): 724-736.

Krasno, Jonathan, and Ken Goldstein. 2002. “The Facts about Television Advertising and the McCain–Feingold Bill,” PS: Political Science. 35(2). 207-212.

Krasno, Jonathan S., and Donald P. Green. 2008. “Do Televised Presidential Ads Increase Voter Turnout? Evidence from a Natural Experiment.” Journal of Politics 70: 245-261.

Ridout, Travis N., and Rob Mellen, Jr. 2007. “Does the Media Agenda Reflect the Candidates’ Agenda?” The Harvard International Journal of Press/Politics 12(2): 44-62.

Ridout, Travis N., Dhavan V. Shah, Kenneth M. Goldstein, and Michael M. Franz. 2004. “Evaluating Measures of Campaign Advertising Exposure on Political Learning.” Political Behavior 26(3): 201-225.

Ridout, Travis N., and Glen R. Smith. 2008. “Free Advertising: How the Media Amplify Campaign Messages.” Political Research Quarterly 61(4): 598-608.

Rivlin, Joel. 2008. “On the Air: Advertising in 2004 as a Window on the 2008 Presidential General Election.” The Forum 5(4): Article 7.

Schaffner, Brian F. 2005. “Priming Gender: Campaigning on Women’s Issues in U.S. Senate Elections.” American Journal of Political Science 49(4): 803-817.

Schaffner, Brian F. 2006. “The Political Geography of Campaign Advertising in U.S. House Elections.” Political Geography 25: 775-788.

Schaffner, Brian F. 2006. “Local News Coverage and the Incumbency Advantage in the U.S. House.” Legislative Studies Quarterly 31(4): 491-511.

Schaffner, Brian F., and Nenad Senic. 2006. “Rights or Benefits? Explaining the Sexual Identity Gap in American Political Behavior.” Political Research Quarterly 59(1): 123-132.

Segal, Adam. 2002. “Records Broken: Spanish-Language Television Advertising in the 2002 Election.” Johns Hopkins Journal of American Politics.

Shachar, Ron. Forthcoming. “The Political Participation Puzzle and Marketing.” Journal of Marketing Research.

Shah, Dhavan V., Jaeho Cho, Seungahn Nah, Melissa R. Gotlieb, Hyunseo Hwang, Nam-Jin Lee, Rosanne M. Scholl, & Douglass M. McLeod. 2007. “Campaign Ads, Online Messaging, and Participation: Extending the Communication Mediation Model. Journal of Communication 57(4): 676-703.

Sides, John. 2006. “The Origins of Campaign Agendas.” British Journal of Political Science 36: 407-436.

Sides, John, and Andrew Karch. 2008. “Messages that Mobilize? Issue Publics and the Content of Campaign Advertising.” Journal of Politics 70: 466-476.

Stevens, Daniel. 2005. “Separate and Unequal Effects: Information, Political Sophistication and Negative Advertising in American Elections.” Political Research Quarterly 58(3): 413-425.

Sulkin, Tracy, and Nathaniel Swigger. 2008. “Is There Truth in Advertising? Campaign Ad Images as Signals about Legislative Behavior.” Journal of Politics 70(1): 232-244.

Wolak, Jennifer. 2006. “The Consequences of Presidential Battleground Strategies for Citizen Engagement.” Political Research Quarterly 59(3): 353-361.

Wolak, Jennifer. 2009. “The Consequences of Concurrent Campaigns for Citizen Knowledge of Congressional Candidates.” Political Behavior 31(2): 211-229.



Conference Papers

Arbour, Brian K. 2005. “My Candidate’s Record Can Beat Up Your Candidate’s Record: An Examination of Candidate Record Use in Campaign Advertising.” Paper presented at the annual meeting of the Midwest Political Science Association, Chicago.

Brader, Ted, and Bryce Corrigan. 2006. “How the Emotional Tenor of Ad Campaign Affects Political Participation.” Paper presented at the annual meeting of the American Political Science Association.

Campbell, Andrea Louise, and Kimberly J. Morgan. 2007. “Policy Feedbacks and the Medicare Modernization Act of 2003: The Political Ramifications of Policy Change.” Paper presented at the annual meeting of the American Political Science Association.

Lauren Deschamps. 2009. “The Priming Effect of Campaign Advertisements on Perceptions of Issue Salience.” Paper presented at the annual meeting of the Midwest Political Science Association.

Franz, Michael M. 2006. “Making a Difference: How Exposure to Ads Conveys Party Distinctions.” Paper presented at the annual meeting of the Midwest Political Science Association, Chicago.

Franz, Michael M. 2008. “The Real World Effects of Emotional Appeals in Political Advertising.” Paper presented at the annual meeting of the Midwest Political Science Association, Chicago.

Goldstein, Ken. 1997. “Political Advertising and Political Persuasion in the 1996 Election.” Presented at the Annual Meeting of the American Political Science Association.

Goldstein, Ken. 1997. “Political Commercials in the 1996 Election.” Presented at the Annual Meeting of the Midwest Political Science Association.

Goldstein, Ken. 2001. “Campaign Advertising in the 2000 Elections.” Presented at a Conference on Campaign 2000 at the University of California-Santa Barbara.

Goldstein, Ken. 2002. “Targeting the 2000 Presidential Election Air War.” Presented at a Conference on the 2000 Elections at the Ohio State University.

Goldstein, Ken, and Paul Freedman. 1998. “New Evidence for New Arguments: Money and Advertising in the 1996 Senate Elections.” Presented at the Annual Meeting of the American Political Science Association.

Goldstein, Ken, and Paul Freedman. 1998. “Measuring Media Exposure and the Effects of Negative Ads.” Presented at the Annual Meeting of the Midwest Political Science Association.

Goldstein, Ken, and Paul Freedman. 2001 “Campaign Advertising and Voter Turnout.” Presented at the Annual Meeting of the American Political Science Association.

Goldstein, Ken, and Jim Granato. 1999. “Rational Expectations and TV Advertising.” Presented at the Annual Meeting of the Midwest Political Science Association.

Hull, Christopher G. 2006. “Sharp Elbows on the Airwaves: Are Presidential Primary Process ‘Reforms’ Provoking More Negative Television Advertising?” Paper presented at the annual meeting of the Midwest Political Science Association, Chicago.

Hillygus, D. Sunshine, and J. Quin Monson. 2007. “Campaign Microtargeting and Presidential Voting in 2004.” Paper presented at the annual meeting of the American Political Science Association.

Holleque, Matthew 2008. “Campaign Advertising and Consistent Voting in 2000.” Paper presented at the annual meeting of the American Political Science Association, Boston.

Nicholson, Chris. 2009. “A Tale of Two Executives: Exploring the Effects of Presidential Campaign Advertising on Concurrent Gubernatorial Elections.” Paper presented at the annual meeting of the Midwest Political Science Association, Chicago.

Schaffner, Brian F., and Laurie Terlesky. 2004. “Do (Women’s) Issues Matter? Campaigns and the Gender Gap.” Paper presented at the annual meeting of the Southern Political Science Association, New Orleans.

Pelika, Stacey L. 2008. “Knowing is Half the Battle: Political Information Sources and Public Awareness of California Ballot Propositions.” Paper presented at the State Politics and Policy Conference, Philadelphia.

Pelika, Stacey L., and Hannah B. Goble. 2008. “Campaigns, the Economy, and the Election of ‘Minority Party’ Governors.” Paper presented at the State Politics and Policy Conference, Philadelphia.

Sapiro, Virginia, Katherine Cramer Walsh, Kenneth Goldstein, and Patricia Strach. 2002. “Doing Gender in Congressional Campaign Advertisements.” Paper prepared for the Annual Meeting of the Midwest Political Science Association, Chicago.

 

Pieces Published Elsewhere

Franz, Michael M. 2008. Choices and Changes: Interest Groups in the Electoral Process. Philadelphia: Temple University Press.

Franz, Michael M., Paul B. Freedman, Kenneth M. Goldstein, and Travis N. Ridout. 2007. Campaign Advertising and American Democracy. Philadelphia: Temple University Press.

Franz, Michael, and Kenneth Goldstein. 2002. “Following the (Soft) Money: Party Advertisements in American Elections,” in Sandy Maisel (ed.) The Parties Respond. 4th Edition. Boulder, CO: Westview Press.

Franz, Michael M., Joel Rivlin, and Kenneth Goldstein. 2006. “Much More of the Same: Television Advertising Pre and Post-BCRA.” In Michael J. Malbin, ed. The Election After Reform: Money, Politics, and the Bipartisan Campaign Reform Act. Lanham, MD: Rowman & Littlefield.

Hillygus, D. Sunshine, and Todd G. Shields. 2008. The Persuadable Voter: Wedge Issues in Presidential Campaigns. Princeton: Princeton University Press.

Parker, David C.W. 2008. The Power of Money in Congressional Campaigns, 1880-2006. Norman: University of Oklahoma Press



Presentations

Soft Money and Issue Ads, Kenneth Meyer. (Intended audience: High School AP; Introductory American Government college-level)