WiscAds Data

1996 Data

Download Excel Download Excel file
Download SPSS Download SPSS Portable (POR) file You must right-click on the link to download and save the .por file.




2000 Data

For data on 6 CDs, including frequency data in SPSS format and all storyboards covering the nation's largest 75 media markets (DMAs), please fill out the two forms below and mail them, along with a $25 check payable to "The University of Wisconsin-Madison" to the address listed in the sidebar.

Download PDF Download 2000 WiscAds Data Request Form
Download PDF Download 2000 WiscAds Data Use Agreement
Download PDF Download 2000 WiscAds Codebook




2002 Data

For data on 7 CDs, including frequency data in SPSS format and all storyboards, covering U.S. House, U.S. Senate and gubernatorial contests in the nation's largest 100 media markets (DMAs), please fill out the form and data use agreement below, and mail them, along with a $25 check payable to "The University of Wisconsin-Madison" to the address listed in the sidebar.

Download PDF Download 2002 WiscAds Data Request Form and Data Use Agreement




2004 Data

Data covering Presidential, U.S. Senate, U.S. House, and Gubernatorial elections within the 100 largest media markets of the United States in 2003 and 2004 is now available for academic use, as a SPSS dataset and storyboards of creatives.

To order the data, please fill out the data use agreement and send, along with a $25 check payable to "The University of Wisconsin-Madison" to the address listed in the sidebar.

Download PDF Download 2003-2004 Presidential, Congressional, and Gubernatorial Data Use Agreement
Download PDF Download 2003-2004 Congressional and Gubernatorial Codebook
Download PDF Download 2003-2004 Presidential Codebook




2008 Data

Data covering Presidential, U.S. Senate, U.S. House, and Gubernatorial elections within all 210 media markets in the United States during 2007 and 2008 are now available for academic use, as a SPSS dataset and storyboards of creatives.

To order the data, please fill out the data use agreement and send, along with a $25 check payable to "The University of Wisconsin-Madison" to the address listed in the sidebar.

Download PDF Download 2008 Presidential, Congressional and Gubernatorial Data Use Agreement
Download PDF Download 2008 Presidential, Congressional and Gubernatorial Codebook




Post 2008 Election Data

Inquiries about ad data for elections after 2008 should be addressed to the Wesleyan Media Project.

Wesleyan Media Project