WiscAds Data

1996 Data

	Download Excel file
	Download SPPS file

2000 Data

For data on 6 CDs, including frequency data in SPSS format and all storyboards covering the nation's largest 75 media markets (DMAs), please fill out the two forms below and mail them, along with a $25 check payable to "The University of Wisconsin-Madison" to the address listed in the sidebar.

	Download 2000 WiscAds Data Request Form
	Download 2000 WiscAds Data Use Agreement
	Download 2000 WiscAds Codebook

2002 Data

For data on 7 CDs, including frequency data in SPSS format and all storyboards, covering U.S. House, U.S. Senate and gubernatorial contests in the nation's largest 100 media markets (DMAs), please fill out the form and data use agreement below, and mail them, along with a $25 check payable to "The University of Wisconsin-Madison" to the address listed in the sidebar.

Download 2002 WiscAds Data Request Form and Data Use Agreement

2004 Data

Data covering Presidential, U.S. Senate, U.S. House, and Gubernatorial elections within the 100 largest media markets of the United States in 2003 and 2004 is now available for academic use, as a SPSS dataset and storyboards of creatives.

To order the data, please fill out the data use agreement and send, along with a $25 check payable to "The University of Wisconsin-Madison" to the address listed in the sidebar.

	Download 2003-2004 Presidential, Congressional, and Gubernatorial Data Use Agreement
	Download 2003-2004 Congressional and Gubernatorial Codebook
	Download 2003-2004 Presidential Codebook

If you ordered 2004 Congressional and Gubernatorial Data from the Wisconsin Advertising Project, you will receive an email soon asking you to confirm your mailing address. Upon doing so, you will receive the 2004 Presidential Data at no additional charge. All new orders for 2004 data will include Congressional and Gubernatorial as well as Presidential Data. Please feel free to contact us with any additional questions.