What Others Are Saying About The Project

October 2008

article Los Angeles Times:
Obama ad dominates airwaves
10/30/08
article Politico:
Obama infomercial: Smart or overkill?
10/29/08
radio NPR:
No Cash Flow Problems In Obama Campaign
10/22/08
video Wisconsin Eye:
Campaign '08: Political Trends and Polling
10/21/08
article Associated Press:
Warped facts in last presidential debate
10/20/08
article Associated Press:
Political ads add to the muddle, clutter on TV
10/17/08
article Washington Times:
'Swift Boaters' spending sinks
10/17/08
article Milwaukee Journal Sentinel:
State project fine-tunes picture on negative ads
10/16/08
article Daily Kos:
Who has run the more negative campaign?
10/16/08
article New York Times Blog:
Check Point: The Grand Finale
10/15/08
article Washington Post:
McCain Attack Ads Called Inevitable - And Ineffective
10/14/08
article Washington Post:
Obama Up by 10 Points as McCain Favorability Ratings Fall
10/13/08
article Wall Street Journal:
Obama Camp's Travel Seems a Factor in Recent Leads in Battleground States
10/13/08
article Associated Press:
Biden: McCain's attacks attempt to distract voters
10/13/08
article Wall Street Journal:
In Virginia, McCain Struggles To Hold the South for GOP
10/13/08
article Los Angeles Times:
Obama surges past McCain in fundraising race
10/13/08
article MSNBC:
Battleground: Where's McCain on TV?
10/13/08
article The Boston Globe:
Political groups playing reduced role in 2008 race
10/13/08
article News & Observer:
Obama leads in ad spending
10/13/08
article Las Vegas Review Journal:
Political Notebook: PAC goes to bat for Beers, Heck
10/13/08
article Washington Post:
Attacking vs. Addressing Issues
10/12/08
article CNN:
Both campaigns spending about the same on negative ads
10/12/08
article CNN:
Fact Check: Are all McCain's ads negative?
10/12/08
article Dayton Daily News:
"Smear for smear" in presidential race
10/12/08
article Orlando Sentinel:
Many Republicans ask: Where's McCain's TV presence?
10/12/08
article Newsweek:
Why Negative Ads Are Good for Voters
10/11/08
article Wall Street Journal:
Despite Economic Turbulence, Campaigns Still Rake in Contributions
10/11/08
article Miami Herald:
Florida speech on economy hurt McCain
10/11/08
article Palm Beach Post:
Down and dirty: Negativity, half-truths escalate in candidates' ads
10/11/08
article Des Moines Register:
McCain escalates his campaign efforts in Iowa
10/11/08
article Cleveland Plain Dealer:
McCain's last chance toe-to-toe with Obama; what to do?
10/11/08
article Chicago Tribune:
Campaign ads going negative
10/10/08
article Wall Street Journal Blog:
Political Wisdom: An Ugly Ad Climate, with McCain in the Lead
10/9/08
article Baltimore Sun:
McCain, Obama on low campaign road to nowhere?
10/9/08
article Indianapolis Star:
Big spending targets key states
10/9/08
article Palm Beach Post:
Obama Outspends McCain 3-to-1 on Fla. TV
10/9/08
article Fox News:
Presidential Race Turns Increasingly Negative as Election Day Nears
10/9/08
article The Washington Times:
McCain ratchets up attack ads
10/9/08
article Columbus Dispatch:
Ohio being invaded by land and by air(waves)
10/9/08
article San Francisco Chronicle:
Veiled racism seen in new attacks on Obama
10/9/08
article Associated Press:
Obama's ads have the bucks; McCain's have the bark
10/9/08
article ABC News:
Stephanopoulos: Obama Outspending McCain 3 to 1 in Battleground Ads
10/8/08
article The Oregonian:
All quiet on Pacific Coast front in prez race
10/8/08
article San Francisco Gate:
McCain's TV ads: All negative
10/8/08
article Minneapolis Star Tribune:
'Minnewisowa' takes back seat to other regions
10/8/08
article New York Post:
Obama Up By 11; Seizes Biggest Lead Yet Amid Ad Blitz
10/8/08
article Associated Press:
Today on the presidential campaign trail
10/8/08
article Wall Street Journal:
Obama's Big Day: $3.3 Million Spent on TV Ads
10/8/08
article Associated Press:
Once firmly in GOP column, NC now a battleground
10/8/08
article Associated Press:
Study: Nearly all recent McCain ads were negative
10/8/08
article Associated Press:
Report: Obama outspends McCain on TV ads
10/8/08
article USA Today:
Candidates spent $28 million on ads last week; McCain 100% negative
10/8/08
article Politico:
Spending by state
10/8/08
article CBS News:
Biden Calls "Veiled" McCain Attacks "Outrageous," Mocks Palin
10/8/08
article ABC News:
Campaigns Spent $28 Million on TV ads Last Week
10/8/08
article Real Clear Politics:
Where They Spend That Dough
10/8/08
article Milwaukee Journal Sentinel:
Milwaukee, Green Bay are two of nation's top four markets for presidential ads
10/8/08
article The Swamp - Tribune's Washington Bureau:
McCain's "suspension": not quite
10/8/08
article The Hotline - National Journal:
Further Proof
10/8/08
article The Miami Herald:
In Florida, Biden condemns "outrageous" political attacks
10/8/08
article The Columbus Dispatch:
Obama spending most on TV; McCain ads 100 percent negative
10/8/08
article Indystar.com:
Obama outspends GOP on Indiana advertising
10/8/08
article Dayton Daily News:
Obama & McCain blow $3.9 million in Ohio on ads
10/8/08
article Talking Points Memo:
More Confirmation That McCain's Ad Campaign Is Now 100 Percent Negative
10/8/08
article Minnesota Public Radio:
Study: Obama outspent McCain in swing states recently
10/8/08
article The Boston Globe:
Key debate tonight as race gets personal
10/7/08
article Cleveland Plain Dealer:
False political advertising works, and that's no lie
10/6/08
article Salon.com:
Obama's grass-roots battalion vs. McCain's ragtag platoon
10/6/08
article Los Angeles Times:
McCain pulls advertising in Michigan
10/3/08



September 2008

article Post-Bulletin (Rochester, MN):
Local action heats up as polls show tight presidential race
9/19/08
article The Allentown Morning Call:
Ad Wars
9/19/08
article Salon.com:
Obama in New Mexico: No Latino voter left behind
9/19/08
article The Arizona Republic:
Liberal Minnesota a toss-up despite voting history
9/19/08
article The Columbus Dispatch:
Kissing your sister in Big 10 country
9/18/08
article Kansas City.com:
The Buzz: Who's more negative?
9/18/08
article The Kansas City Star Blog:
We'll be right back after this message
9/18/08
article The Nation:
Op Ad: Obama More Negative Than McCain?
9/18/08
article National Journal.com:
Report Finds Huge Disparity In Party Sponsorship of Candidate Ads
9/18/08
article Milwaukee Journal Sentinel:
Mapping the battlegrounds
9/17/08
article US News & World Report:
Obama and McCain Flood Battleground States with $15 Million in TV Ads
9/17/08
article The Wall Street Journal Blog:
Ad Buys Point to Familiar Presidential Battleground
9/17/08
article The Christian Science Monitor Blog:
Obama, McCain campaigns blast each other over economy
9/17/08
article San Francisco Gate Blog:
Study: Obama's Ads "More Negative" -- Translation Below
9/17/08
article Boston Globe Blog:
Ad wars ramp up
9/17/08
article Cleveland Plain Dealer:
Ohio again a top state for political ads, study finds
9/17/08
article Chicgao Tribune Blog:
Obama outpaces McCain in negative ads
9/17/08
article National Journal:
WI Ad Project: WH Candidates Have Spent $15M Since Conventions
9/17/08
article MSNBC:
Comparing Camps' Ad Cash
9/17/08
article Minnesota Public Radio:
Study: McCain floods Minnesota TV market as Obama spends in other states
9/17/08
article Detroit Free Press:
Michigan cities in top 5 for campaign ads
9/17/08
article Milwaukee Journal Sentinel:
McCain, Obama take battle to each other's turf
9/17/08
article The Hill:
Bush can only be seen in Obama’s ads
9/17/08
article ABC News:
Campaign TV Spending Exceeds $15 Million Since Convention
9/17/08
article Associated Press:
Obama still favored in Wis. but race is tighter
9/17/08
article Washington Post:
Obama Aired More Negative Ads Last Week
9/17/08
article Washington Post:
The Ads that Aren't
9/11/08
article Allentown Morning Call:
GOP official: Brace for 'hand-to-hand combat' in Pennsylvania
9/02/08



August 2008

article Politico:
Politico Arena: Palin edition
8/31/08
article New York Times:
Cable, Quietly, Introduces an Anytime Elections Channel
8/28/08
article Tampa Tribune:
Obama Out To Woo Florida
8/25/08
article Washington Post:
If Everyone's Talking, Who Will Listen?
8/24/08
article USA Today:
Candidates' Olympics ads take different approaches
8/13/08
article Chicago Tribune Blog:
Olympic-size ad war: McCain vs. Obama
8/13/08
article Los Angeles Times:
McCain plays up his bipartisanship in Pennsylvania
8/12/08
article Los Angeles Times:
Ad spending in Florida: millions by Barack Obama, zilch by John McCain
8/4/08
article Washington Post:
Both Presidential Campaigns Make It Clear That Florida Matters
8/3/08
article Washington Post:
McCain's Ad Formula Employs Lowest Common Denominator
8/1/08
article Sarasota Herald Tribune:
White House rivals will visit
8/1/08



July 2008

article Boston Globe Blog:
McCain ads go negative early on Obama
7/31/08
article USA Today:
After trailing McCain in Fla., Obama makes up ground
7/31/08
article Philadelphia Inquirer:
No. 1 Spots for Campaign Ads? Phila. and Pa.
7/31/08
article Associated Press:
Analysis: McCain tries to sow doubts about Obama
7/31/08
article Columbus Dispatch:
Campaign ad blitz already at $50 million
7/31/08
article New York Times:
With Commercial, McCain Gets Much More Than His Money’s Worth
7/30/08
article USA Today:
Obama extends reach with ads
7/30/08
article Milwaukee Journal Sentinel:
4 Great Lakes states are hotbed of election ads
7/30/08
radio NPR:
McCain Ad Likens Obama To Britney and Paris
7/30/08
article Los Angeles Times:
John McCain, Barack Obama fighting it out in the Rust Belt
7/30/08
article ABC News:
McCain and Obama Have Already Spent Over $50 Million on General Election TV Ads
7/30/08
article CBS News:
More Than $50 Million Spent On Campaign Ads In Two Months
7/30/08
article MSNBC:
First Thoughts: Rock Bottom for GOPers?
7/30/08
article Associated Press:
Ad spending headed for record
7/30/08
article Reuters:
General election ad spending tops $50 million: report
7/30/08
article Time:
Obsessed with the Other Guy
7/30/08
article US News and World Report:
McCain's Political Ads Go Negative Against Obama
7/30/08
article Columbus Dispatch:
Already, TV campaign ads exceed 100,000
7/30/08
article Politico:
Heavy summer traffic
7/30/08
article National Journal:
General Election Ad Spending Has Topped $50M
7/30/08



June 2008

article U.S. News and World Report:
Presidential Candidates Spent Nearly $200 Million on TV Ads
6/04/08
article Washington Post:
McCain Quietly Spending on TV in Swing States
6/02/08
article Time:
$200M In TV Advertising Spent So Far
6/02/08
article Wall Street Journal:
2008 Campaign Price Tag: $195 Million in Political Ads
6/02/08
article CBS News:
Obama's Ad Spending Helps Tell the Tale
6/02/08
article ABC News:
Candidates Drop Big Dough on TV
6/02/08
article Boston Globe:
Democrats, especially Obama, Won Campaign Ad War
6/02/08
article Chicago Tribune:
Obama Outspends Clinton, GOP on Ads
6/02/08
article Milwaukee Journal Sentinel:
Obama Outspent Clinton During Key Stretch
6/02/08
article The Hill:
Dems Outspent McCain by more than 10 to 1 on TV Ads
6/02/08
article Reuters:
In Critical February Period, Obama Outspent Clinton 3-to-1 on Ads
6/02/08



May 2008

article New York Sun:
Endorsement Watch
5/16/08
article Milwaukee Journal Sentinel:
Wisconsin is a top target for McCain
5/10/08
article Asheville Citizen-Times:
Political Ads are Still Important to Democracy
5/4/08
article Wausau Daily Herald:
Nominee Standoff Won't Undo Democrats
5/2/08



April 2008

radio NPR:
Ads for Clinton, Obama Hit Airwaves
4/09/08



March 2008

article Fort Wayne Journal Gazette:
Obama Begins Indiana TV Ad Blitz
3/28/08
article Dayton Daily News:
More Obama Ads Aired in Dayton Area
3/18/08
article Columbus Dispatch:
Obama, Allies Outspend Clinton in Ohio, Report Finds
3/16/08
article CBS News:
Wisconsin Ad Project Finds Obama Spending More Before Ohio
3/13/08
article Milwaukee Journal Sentinel:
Two States' Vote Results Shadow Ad Spending; Ad Difference Was More Lopsided Here
3/13/08
article Cleveland Plain Dealer:
Ohio TV ads for Clinton, Obama cost nearly $8m million
3/13/08
radio NPR:
Independent Group Airs Anti-McCain Ad
3/06/08
article New York Times:
The Ohio Ad Wars
3/12/08
article Pittsburgh Post-Gazette:
Ohio, Texas voting crucial for Clinton
3/04/08



February 2007

article Associated Press:
Green Bay increasingly important on national-politics stage
2/24/08
article New York Times:
Deconstructing an Obama Victory
2/22/08
radio NPR:
30 Second Ad Can Say a Lot About a candidate
2/22/08
article LA Times:
Obama Opened Wallet to Help Win Wisconsin
2/22/08
article Boston Globe:
Obama Crushed Clinton in Wisconsin Ad Battle
2/22/08
article USA Today:
Clinton in Wisconsin: Outspent 5-to-1 and half her TV was Negative
2/22/08
article Associated Press:
Study: Obama Spent Five Times as Much as Clinton on Ads for Primary
2/22/08
article Jerusalem Post:
Running Out of Time
2/21/08
article Chicago Sun Times:
Obama Badgers Hillary in Wisconsin; McCain Tops Huckabee in GOP
2/20/08
article Wisconsin State Journal:
Clinton Claims Experience
2/19/08
article Associated Press:
Presidential Candidates Answer Questions About Wisconsin Issues
2/18/08
article Milwaukee Journal Sentinel:
Obama Winning Ad Wars in Region; Illinois Senator Far Outspending All Other Hopefuls
2/17/08
article Milwaukee Journal Sentinel:
Clinton Continues Pushing Obama on Debate, Economics
2/15/08
article Washington Post:
Obama Fires Back at Clinton Debate Ad
2/14/08
article Channel 3000:
Reality Check: Candidates Flood State With Political Ads
2/14/08
article Green Bay Press Gazette:
Wisconsin has unique primary history
2/14/08
article Syndney Morning Herald:
$100m just to get started in this gamez
2/9/08
radio NPR:
Candidates Struggle to Dredge Up Funds
2/7/08
article Detroit Free Press:
Even Michigan gets taste of big ad blitz
2/5/08
article Quad-City Times:
Iowa's caucuses inspired TV ad blitz
2/4/08
article US News:
Presidential Campaign Ads Top $100 Million
2/4/08
video ABC News:
Campaigns Take to the Airwaves
2/3/08
article RTTNews:
Presidential Hopefuls Spend Millions On Ads
2/3/08
article The Dallas Morning News:
Democrats Flood States With Ads as Tuesday Nears
2/3/08
article New York Times:
ELECTIONS '08 PRESIDENT
2/3/08
article Los Angeles Times:
Little of candidates' ad money shows in Feb. 5 states
2/2/08
article The Boston Globe:
Money gap for GOP, Democrats narrows
2/2/08
article Las Vegas Review Journal:
GOP's war chest tops in Nevada
2/2/08
article The Hill:
Romney spends more on TV ads than all other GOP candidates combined
2/2/08
article Washington Post:
As Obama Plans 24-State Blitz, GOP Hopefuls Rein In Spending
2/1/08
article Time Magazine:
University of Wisconsin Advertising Project ‘08 Race Report
2/1/08
video CNN:
University of Wisconsin Advertising Project ‘08 Race Report
2/1/08
article Milwaukee Journal Sentinel:
Screening their chances
2/1/08



January 2007

article Candidates Face Big Primaries With Smaller War Chests
1/22/08
video Republicans Short on Campaign Cash
1/23/08
article UW-Prof: Negative Ads Work
1/22/08



December 2007

article Interest Groups Gain In Election Cash Quest
12/19/07



November 2006

video Here and Now, Wisconsin Public Television
11/03/06
radio Wisconsin Public Radio
11/02/06



October 2006

video CNN's Anderson Cooper 360
10/25/06
radio Wisconsin Public Radio
10/24/06
video NBC-15 - Madison, WI
10/23/06
video ABC-27 - Madison, WI
10/17/06



September 2006

radio Washington Post Radio
9/19/06
video ABC-27 - Madison, WI
9/18/06
radio BBC Radio Rive Live
9/05/06